Roni Mor

Executive Operations Manager

Roni Mor was born and raised in Israel and served in the Israeli Defense Forces (IDF). With a background in mechanical engineering, he worked in Development and Quality Assurance within the auto industry. His experiences in the IDF, however, were quite impactful and he was still surrounded by many who had experienced chronic trauma. He was drawn to do something more meaningful and wanted to be a part of something where he would be able to help those with similar experiences.

He came to the United States in 2009 and began working in the mental health field in UCLA conducting research in the brain stimulation field. He was instrumental in a pivotal trial which eventually led to the FDA clearance of a new Transcranial Magnetic Stimulation (TMS) device.

He was later a clinical research coordinator conducting trials with multiple TMS devices and administering the treatments. With his vast experience in the TMS field, he was hired by Brainsway, the developer and manufacturer of the deep TMS device (dTMS) as the Senior Field Clinical Engineer. In his position, his extensive travel as the lead clinical and research trainer in the US allowed him to train psychiatrists in some of the most prestigious universities and institutions in the country. He taught Continuing Medical Education (CME) courses and trained thousands of physicians, nurses, and TMS operators on the use and application of the dTMS system.

Despite years of travel, his passion for directly helping patients in mental health did not dissipate. He joined Lifetime Insight to help improve access to psychiatry care in Omaha and the wonderful opportunity to be near his wife and two children without the need to further travel. In his free time, he likes to ride and race sport bikes and watch movies. He loves hanging out with his family and two dogs.

Meet Our Staff

At Lifetime Insight we believe in creating a peaceful and comfortable environment in order to allow our patients the opportunity to work toward healthy breakthroughs. Our reception area features a relaxing environment with coffee, tea, and water always available; however, you won’t wait long for Dr. Hovav as we strive to always be timely - we know how valuable your time is!

Sarit Hovav, M.D., FAPA

Board-Certified Psychiatrist

American Board of Psychiatry and Neurology

Education and Work History:

Dr. Sarit Hovav graduated medical school from Ross University, completed her internship in Internal 

Medicine at Beth Israel Medical Center in New York City, completed a three-year Postdoctoral fellowship in Brain Stimulation and Neuroimaging in Mental Illness at UCLA’s Semel Institute for Neuroscience, and then graduated Psychiatry Residency at the University of Nebraska-Creighton University program. She was previously employed as the Medical Director of Behavioral Medicine at Fremont Health Medical Center and decided to start a private practice to be able to have a long-term relationship with patients in an outpatient setting.

Awards, Publications, and Professional Positions:
Dr. Hovav is extremely active in the American Psychiatric Association (APA) as well as the Nebraska Psychiatric Society (NPS) and shows her passion for mental health advocacy through her various leadership roles in these organizations. She is a Fellow of the American Psychiatric Association and currently holds the position of Nebraska Assembly Representative to the American Psychiatric Association and is also a member of the Maintenance of Certification (MOC) task-force Committee. She is highly involved with Nebraska Psychiatric Society where she currently serves on the Executive Committee as Assembly Representative. Her previous positions included International Medical Graduate Deputy Representative to the Assembly, Chair of ACORF (Assembly Committee of Residents and Fellows) to the APA, ACORF Mentor, Area 4 Resident-Fellow Representative, and APA Political Action Committee (PAC) member of the PAC Board of Directors. During her time with the APA, she has authored more than a dozen Action Papers advocating for the rights of patients, their treating physicians, and the profession. In 2015, she received the very prestigious William Sorum Award from the APA.  She is also involved in non-profit physician groups advocating for patient safety. She has been published in several peer-reviewed medical journals and has several more posters and medical writings. She has written for local newspapers and was interviewed on Doctor Radio on Sirius XM. Her major medical publications are listed here:


Dr. Hovav has a deep understanding of the biological, psychological and social components of mental illness. With a proper diagnosis, appropriate laboratory tests, psychopharmacology, and psychotherapy, she helps people achieve emotional wellness.  She believes in providing compassionate, appropriate, and effective mental health care. She is passionate about helping people break free of the barriers that contribute to mental illness.

Follow Dr. Hovav:
You can follow Dr. Hovav on Twitter @SaritHovav or on Facebook 

(402) 934-7404
Lifetime Insight
Medical Care for Mind and Spirit